Lindsay Kaye Lippman



The Charmsters are a close-knit tribe of ethnically-diverse girls that represent

the next girl power generation looking to have their voices heard.


Inclusivity + Positivity + Empowerment

This realistic and non-stereotypical girl squad fills the void lacking within the fashion, food, and toy landscape.


The Charmsters are #STEAM based even down to the characters’ names:

Entrepreneur Ella, Architect Aaliyah, Coder Cora, Reporter Rita, Blogger Bailey, Innovator Ivy.  

As a result of the current climate, 

The Charmsters created the #iSeeMyself campaign 

for girls of all ages

to find beauty in their authentic selves

through representation and diversity.

  • Instagram
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  • YouTube

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