Lindsay Kaye Lippman
The Charmsters are a close-knit tribe of ethnically-diverse girls that represent
the next girl power generation looking to have their voices heard.
Inclusivity + Positivity + Empowerment
This realistic and non-stereotypical girl squad fills the void lacking within the fashion, food, and toy landscape.
The Charmsters are #STEAM based even down to the characters’ names:
Entrepreneur Ella, Architect Aaliyah, Coder Cora, Reporter Rita, Blogger Bailey, Innovator Ivy.
As a result of the current climate,
The Charmsters created the #iSeeMyself campaign
for girls of all ages
to find beauty in their authentic selves
through representation and diversity.